Stadium Cinemas offers merchants the opportunity to display advertising on our theatre screens prior to each show. This is a fantastic way to reach a large, enthusiastic audience and tell them about your products.
For more information about on-screen advertising opportunities, please visit Pecan Pie Productions
Why Advertise in Movie Theatres?
Expansive Reach
Moviegoers spend an average of 14 minutes in their seats before a movie starts. They are
relaxed, receptive, and captivated, ensuring you will have their full attention. Movie-going is
the #1 leisure activity for Americans. Of your target audience, 32% are ages 18-34, 51% are
ages 18-49, and 46% are college educated. Nearly 9 out of 10 moviegoers prefer to see a
preshow instead of a blank screen.
Effective Recall
Throughout the course of only a few minutes, your ad will receive constant repetition. Your
ad will run for 10-12 seconds every 2-4 minutes. Many consumers consider cinema ads to be
more interesting than other media. Cinema advertising in appealing and memorable, with a
43% unaided recall rate in comparison to 6% for television ads.
Engaging Environment
Movie theatres offer a unique, distraction-free environment, complete with huge screens and
immersive sound systems. Your ad will be showcased in an ideal atmosphere in front of an
audience that is comfortable and attentive.
How Does Theatre Advertising Compare to Other Media?
A theatre is full of a prime target audience for most businesses while television has more of a
broad audience of people who have the option of changing the channel.
Consumers are 50% more likely to express increased interest in the brands or products
advertised in theatres than television viewers.
Radio can’t deliver a huge, full-color image to leave a lasting impression, and it carries the
option of changing the station. A month of theatre advertising can cost less than a day of newspaper advertising.